摘要
在激烈的市场竞争环境下,企业营销能否创新,是企业成败的关键,优质的产品和优秀的服务是企业在市场上立脚的根本,而个性化的优秀企业文化是企业的灵魂和核心,成为消费者识别企业和产品的主要标志。
Under the circumstances of competitive markets, it is a key of sucess or failure whether business marketing can be innovated. Quality products and quality service are the foundation where enterprises are able to be rooted in markets, while individual quality cultures in enterprises are the soul of enterprises, signifying their brands and products.
出处
《九江职业技术学院学报》
2002年第2期63-64,共2页
Journal of Jiujiang Vocational and Technical College
关键词
营销创新
企业文化建设
个性化
企业营销
价值观
营销环境
Innovation In marketing, Cultural construction in enterprises, Individualism, Promotion, Value, Development and changes
