摘要
目的 :为我国药品零售连锁企业制订市场营销战略提供参考。方法 :通过对我国药品零售连锁企业组织机构及经营模式的分析 ,探讨其市场营销战略的可应用性。结果与结论 :我国药品零售连锁企业应根据自身情况 ,制订行之有效的市场营销战略 。
OBJECTIVE:To provide reference for Chinese pharmaceutical retail chain enterprises in making marketing strategy.METHODS:According to the organization and operational model of Chinese pharmaceutical retail chain enterprises,their practicable marketing strategy was discussed.RESULTS & CONCLUSION:Chinese pharmaceutical retail chain enterprises should make practicable and feasible marketing strategy to promote market competition ability basing on self-condition.
出处
《中国药房》
CAS
CSCD
2002年第3期187-188,共2页
China Pharmacy
关键词
药品零售连锁企业
市场营销战略
中国
pharmaceutical retail chain enterprise
marketing strategy
