摘要
医药生产企业开展网络营销能够提高企业的市场竞争力,实现企业的可持续发展。通过对我国医药生产企业的网络营销现状及存在的问题进行分析,提出了在新的形势下我国医药生产企业开展网络营销的相应策略。
The network marketing is a powerful tool for pharmaceutical production enterprises to increases market competition and carries out their sustainable development. It puts forwaxd relevant strategy to network marketing for pharmaceutical production enterprises based on the survey of problem in network marketing status quo.
出处
《卫生软科学》
2011年第8期562-564,共3页
Soft Science of Health
关键词
医药生产企业
网络营销
策略
pharmaceutical production enterprise
network marketing
strategy
