摘要
在名声主义盛行的精神经济时代 ,品牌已成为独立的价值存在和精神经济资本。学术刊物之间的竞争已逐步演变为品牌的竞争。对于专事生产精神产品的高校学报来说 ,品牌是支撑其发展的重要基础 ,实施品牌战略是其生存发展的必然选择。本文就品牌学报的基本涵义 ,在实施品牌学报战略中出现的几个特点 ,以及如何创建品牌学报等进行了研究和论述。
In spiritual economic times being current reputation doctrine, the well-known brand is a kind of independent value existence and a spiritual economic capital. The competition among academic publications has been becoming one among well-known brands. To journals producing spiritual products, the well-known brand is an important basis it put up journal development. The strategy of the well-known brand is a necessary choice to journals. This paper expounds essential meanings of the well-brand journals, some characters in the course of carrying out the strategy of the well-known brand journals, and to how to create the well-known brand journals.
出处
《云南师范大学学报（哲学社会科学版）》
2002年第2期135-138,共4页
Journal of Yunnan Normal University：Humanities and Social Sciences Edition
