摘要
如果一个城市不想被淘汰,就必须借助城市营销提高城市竞争力,像经营品牌一样来经营一座城市。通过界定城市营销的明确含义,以及我国城市营销的发展现状,探讨适合我国城市发展的营销之路,塑造魅力城市。
If a city don＇t want to be ellminated,it must improve its competence by city marketing,operating a city like operating trademark. Through defining the definite implication of city marketing and the present conditions of city marketing, we will probe the way of the development of city and mold a charismatic city.
出处
《价值工程》
2005年第12期23-25,共3页
Value Engineering
关键词
城市营销
品牌
和谐
竞争
city marketing
trademark
harmony
competction
