摘要
在复杂的动态经营环境中，如何维持持久的竞争优势是每个企业面临的重大难题。本文在文献研究的基础上，将成长战略划分为规模扩张战略、复制成长战略和选择性成长战略，并结合案例对各个战略的特点和优劣性进行了比较和论述，在此基础上，对如何实现三种战略的有效结合进行了深入的探讨。
In current complex and dynamic business environment, how to maintain sustainable competitive strategies is a major problem for every enterprise. Based on literature review, this paper divides growth strategy into three basic strategies: scaling, duplication and granulation, and hence discusses and compares the features of each strategy in term of case study. In the end, how to combine above three strategies effectively is analyzed.
出处
《南开管理评论》
CSSCI
2001年第4期15-19,共5页
Nankai Business Review
