摘要
企业战略管理在于指引企业作正确的事情。然而,在高度不确定的环境中,没有谁知道什么是从现在起到未来一直都是正确的事情。这种情况下,战略管理的一个主要任务就是创造和保持灵活性,为未来不利的变化做准备,为抓住机会做准备。将实物期权思想纳入企业战略管理,使在不确定环境下的战略管理有了合适的思维工具。
The goal of corporate strategy management lies in guiding the firms to do the right things. But in a highly uncertain environment, nobody can tell what is right for all the time. Thus the responsibility of strategy management is to create and maintain flexibility, so as to prepare for the unexpected change and to seize the opportunity. This paper combines the real option thinking into corporate strategy management, which then could be evaluated more properly.
出处
《软科学》
CSSCI
北大核心
2004年第6期48-51,共4页
Soft Science
基金
国家杰出青年科学基金(79725002)
关键词
实物期权
战略管理
柔性
real option
strategy management
flexibility
