摘要
CI是现代企业营销管理的理论 ,它由理念识别 (MI)、行为识别 (BI)和视觉识别 (VI)三个部分组成 .高校学报主编导入CI意识是主编职责扩展及学报自身发展的需要 .学报主编CI意识包括学报MI的准确定位、BI的具体落实和VI的外观表达 .
Corporate Identity,Which is composed of Mind Identity,Behavior Identity and Visual Identity,is a theory of the modern enterprise marketing and management.The extension of editor's duty and the self-development of the journals require that an editor be of CI consciousness which includes the correct location of MI,the carrying out of BI and the Outward convey of VI.
