摘要
现代企业把竞争的重心放在了商业符号意义的塑造上,而淡化行为是一种旨在获取免费广告的行为,它同时也会对商业符号的意义造成稀释。通过反不正当竞争法来规制淡化行为有其合理性。
The modern enterprises put the core of the competition on the creation of commerce symbol meaning. The dilution act is a kind of act of obtaining free advertisement, which will dilute the meaning of commerce symbols. We may as well normalize the dilution act by the law against unjust competition.
出处
《新余学院学报》
2014年第3期44-47,共4页
Journal of Xinyu University
关键词
商业符号
淡化行为
治理
commerce symbol
dilution act
governance
