摘要
文化创意产业的特征和核心源动力即创意与"长尾"理论十分契合,非主流市场往往更能产生创意,刺激创造者对流行元素的借用和"微创新";其"长尾"市场既具有文化和经济上的双重价值,又能与主流市场良性互动且形成多赢的经济局面,当然"长尾"与主流市场不是一成不变的;人们可以利用规范的创意平台帮助文创产业"长尾"的发展,同时注重知识产权保护等问题,使其始终处在健康的状态中。
Creativity, the feature and core driving force of cultural creative industry, is corresponding to the ＂Long Tail＂ theory very well. Non -mainstream market usually inspires more originality as well as stimulates the creators＇ desire for micro - creativity by borrowing fashionable elements. ＂Long Tail＂ market not only has the economic and cultural value, but also positively interacts with mainstream market and establishes win -win situation. Certainly, the mainstream and the alternative markets are not invariable. Taking advantages of normative creative platform and laying emphasis on issues as intellectual property protection, the ＂Long Tail＂ of cultural creative industry is able to develop sustainably and healthily.
出处
《重庆师范大学学报（哲学社会科学版）》
2014年第2期20-24,共5页
Journal of Chongqing Normal University Edition of Social Siences
关键词
文化创意
产业
长尾问题
cultural creativity
industry
long tail
