摘要
为了明确体育微博营销的概念,运用文献资料、逻辑推理、类比分析等方法对微博、体育营销等概念进行层层剖析,以消费行为学理论为视角对体育微博营销的必要性进行分析和探讨,对体育微博营销未来发展进行展望。
In order to define the concept of the marketing value of sport Miero-blog, the article analyses the concepts of Micro-blog and the marketing value of sport by using the methods of data collection, induction and deduction theories. The authors research and analyze the necessity of marketing value of sport Micro-blog based on the viewpoint of consumer beha~,ior, and make a blueprint for the marketing value of sport Micro-biog.
出处
《山东体育科技》
北大核心
2014年第2期39-42,共4页
Shandong Sports Science & Technology
关键词
体育微博
营销
购买决策
消费行为学
marketing value of sport Micro-blog
decision-making in purchasing
consumer behavior
