摘要
本文运用文献资料法、问卷调查法、专家访谈法和数理统计等方法,以体育经济学、社会学、心理学及消费行为学等理论为科学依据,对现阶段衡阳市不同年龄女性消费行为及消费特征进行了深入分析,并针对现状中的主要问题提出相应对策。为进一步提高衡阳市女性身体素质和体育消费水平,从而提高衡阳市体育产业的水平,繁荣衡阳体育市场起到一定的参考作用。
Based on the use of literature, questionnaire, expert interviews and statistics, To sports economics, sociology, psychology and consumer behavior based on the theories of, On women of different age groups at this stage in Hengyang City, consumer behavior and consumption characteristics of in-depth analysis, And for the status of the main issues in the countermeasures,To further improve the women＇s physical fitness and the level of the sports consumption, the level of the sports industry, sports market boom a reference to some effect for Hengyang.
出处
《湖北广播电视大学学报》
2014年第5期157-158,共2页
Journal of Hubei Radio & Television University
基金
衡阳市社会科学基金资助项目
项目编号:2010D026
南华大学社科基金资助项目
项目编号:2012xyb22
关键词
衡阳市
女性
体育消费
现状
Hengyang city
women
sports consumption
status
