摘要
随着互联网及无线通信技术的发展,消费者的生活形态发生了很大的变化。本文分析了技术进步所导致的"融媒体"时代的到来及其特征,以及当下广告正在发生的重要转变,对时代背景影响下的当今保险业的广告发展趋势进行了分析,并结合保险业特点及广告传播环境的变化,对今后保险业的广告发展方向提出了对策。
With the development of internet and wireless communication technology, great changes have taken place in the consumers＇ lifestyle. This article analyzes the arrival of media convergence era which is caused by technology progress, its characteristics and important changes which are happening in contemporary advertising. Meanwhile, according to the characteristics of insurance industry and the changes in advertising communication environment, the development trend of the insurance industry advertising is analyzed under the influence of times background and suggestions have been offered on advertisement development direction of insurance industry.
出处
《保险职业学院学报》
2014年第1期56-60,共5页
Journal of Insurance Professional College
关键词
广告
保险
保险广告
媒介融合
Advertising
Insurance
Insurance advertising
Media convergence
