摘要
医疗服务和药品是关系到消费者生命安全和身体健康的特殊商品。医药产品(服务)的特殊性,决定了医药广告的经营必须以服务居民健康为前提。虚假违法医药广告已经成为当前严重的社会问题,不仅给居民的用药安全、身心健康带来了严重威胁,也严重地影响了医疗服务市场和药品市场的健康发展。在分析虚假违法医药广告的成因、形式和社会危害的基础上,提出治理虚假违法医药广告应对措施。
Medical services and medical drugs are special products that play a crucial role in life safety and physical well -being of consumers .Because of the distinctiveness of medical products （services ） , the management and operation of medical advertisements must be based the protection of citizens’ health .However ,the false and illegal medical advertisements have become a serious social problem currently ,which puts the medical safety at risk ,has detrimental effects on the physical and emotional health of the population ,causes a great financial loss ,and jeopardize the healthy market development of medical products and services .In this essay ,it analyzes the origins ,forms and social harms ,and based on this ,suggests the countermeasures aiming at solving the existing problem of medical advertisements .
出处
《医学与哲学（A）》
北大核心
2014年第4期90-93,共4页
Medicine & Philosophy:Humanistic & Social Medicine Edition
关键词
医药
虚假广告
社会危害
medicine and drugs
false and illegal advertisements
social harms
