摘要
自圆通、韵达等4家企业因违规托运货物,被中航协开罚单后,央视又曝出申通暴力分拣、顺丰私卖无主邮件等黑幕,一时间人们对于快递行业的声讨不绝于耳。为此国家邮政局也高举"亮剑",注销了116家快递企业牌照,再加上电商行业自建物流分割快递市场,快递行业的发展可谓是步履维艰。对于物流企业来说,企业形象更是其在竞争中取胜的重要因素。文章通过对中国快递业现状的剖析,从竞争力的角度为中国快递业形象的建立提供相关策略。
Since YTO, YUNDA express and other four companies due to violation of the consignment, after heing ticketedAviation Association, CCTV exposure STO violence sorting, SF bootleg ownerless mail and so on. For a time a lot of people for the express delivery industry to denounce. To this end, the State Post Bureau also hold the ＂Sword＂, canceled 116 licenses courier companies, plus electricity supplier industry self logistics market segmentation courier, the courier industry development can be described as very difficult. For logistics companies, corporate image is an important factor in their competition. Based on the status of the courier industry, from a competitive point of view to provide relevant strategies to build the image of China＇s express delivery industry.
出处
《物流科技》
2014年第3期127-129,共3页
Logistics Sci-Tech
关键词
企业竞争力
快递业
形象提升
competitiveness
express industry
image upgrade
