摘要
镇江市文化旅游产业具有很大的发展潜力，通过对镇江文化旅游资源开发现状分析，提出镇江文化旅游产业化发展的基本原则，指出镇江文化旅游产业发展存在的不足之处，并从宏观环境和微观构架层面提出具体的发展对策：应从地方政府、创新营销手段、完善配套设施、发挥旅行社协会作用、旅游科学研究者鼎力协助、实施人才战略和可持续发展等策略大力发展镇江文化旅游产业。
Zhenjiang cultural tourism industry has great development potential, through the analysis about the present situation of zhenjiang culture tourism resource development, puts forward the basic principles of zhenjiang tourism industrialization, points out the deficiency existing in zhenjiang cultural tourism industry development, and from the macroscopic environment and microscopic structure level the specific development countermeasures are put forward. From local governments, innovative marketing techniques, perfect supporting facilities, give play to the role of travel agency association, tourism science researchers full assistance, and implement the strategy of talents and the sustainable development strategy to develop the culture of zhenjiang tourism industry.
出处
《中国电子商务》
2013年第24期287-288,共2页
E-commerce in China
基金
项目编号：SKZD-05项目名称：镇江文化旅游产业化发展策略研究基金来源：2012年度镇江市社科联立项研究课题
关键词
镇江
文化旅游
发展策略研究
Zhenjiang
Cultural tourism
Development countermeasure research
