摘要
游艇产业是新兴的朝阳产业。本文在运用SWOT分析法对浙江省游艇产业进行具体分析的基础上,阐述了产业发展的战略重点,并从弘扬海洋文化、加强组织领导、完善制度规范、加大政策扶持、实施人才战略等五个方面提出了做大做强浙江省游艇产业的举措。
The yacht industry is a burgeoning sunny industry. On the basis of a specific analysis of the yacht industry in Zhejiang by using the SWOT analysis, this paper elaborated the strategic focus to further develop the industry, and proposed five aspects to enhance Zhejiang yacht industry： pro- moting the marine culture, strengthening organization and leadership, improving the system of rules, increasing policy support and executing the talent strategy.
出处
《浙江工业大学学报（社会科学版）》
2012年第4期426-430,共5页
Journal of Zhejiang University of Technology：Social Sciences
基金
浙江省哲学社会科学规划课题(12JCWH18YB)
浙江工业大学人文社科预研基金项目
关键词
游艇产业
SWOT分析
发展对策
yacht industry
SWOT analysis
development countermeasures
