摘要
以2012年伦敦奥会上叶诗文被疑服用兴奋剂事件和中国羽毛球女双"消极比赛"风波为案例,概括了我国在国际体育赛事中危机公关的现状,分析了目前存在的问题,并阐释其产生的原因,最后针对现状与问题,在借鉴一些西方国家的经验的基础上,提出了改进的可能途径。
In this paper, a case study of the doubt of doping of Ye Shiwen and the ＂negative attitude＂ of women＇s doubles of the Chinese badminton players at the 2012 London Olympic Games was made. The current situation of China＇s crisis management in inlernational sports events, existing problems and reasons were analyzed and strategies were proposed based on the experiences of some western countries.
出处
《武汉体育学院学报》
CSSCI
北大核心
2014年第2期11-16,共6页
Journal of Wuhan Sports University
基金
2012年度国家体育总局体育哲学社会科学研究项目(立项编号:1622SS12015)
关键词
后奥运时代
国际体育赛事
危机公关
国家形象
post-Olympic era
international sports event
crisis management
national image
