商业模式理论演化述评被引量：76

A Review of Theory Evolution of Business Models

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摘要基于对1996～2013年主要商业模式研究文献的分析,首先,从时间、层次和含义3个视角对商业模式理论演化的路径进行了系统回顾,并对4种主流商业模式概念模型进行评价.然后,梳理出商业模式理论从简单描述到逻辑分析、从具体到抽象、从单一视角到多视角整合的内在演化逻辑脉络,归纳出商业模式内涵应该是企业、价值网络以及交易规则3个要素的有机组合；最后,对下一步的相关研究进行了展望. Based on the key literatures on business model study from 1996 to 2013, the paper re- views systemically from the perspectives of time, level, connotation, and comments on the four popu- lar concept models about it. It concludes that the business model theory experienced an internal evol- ving logic from simple description to logic analysis, from concrete to abstract, and from the single perspective to multi-perspective, and summarizes that the connotation of business model should be an organic combination of enterprises, value network and transactional rules. At last, the paper gives some prospects for future research.

作者成文王迎军高嘉勇张敬伟

机构地区南开大学商学院天津外国语大学英语学院燕山大学经济管理学院

出处《管理学报》 CSSCI 北大核心 2014年第3期462-468,共7页 Chinese Journal of Management

基金国家自然科学基金资助项目(71302176) 教育部人文社会科学研究青年基金资助项目(12YJC630288) 河北省高等学校科学技术研究优秀青年基金资助项目(SY13106)

关键词商业模式理论演化概念模型内涵 business model evolution of theory concept model connotation

分类号 C93 [经济管理—管理学]

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