摘要
ZARA公司近来在服装行业取得了很大的成功,笔者认为其IT系统对于其业务战略的支持为其成功奠定了基石。为了帮助国内企业更好地避免IT投资"黑洞",笔者拟以业务-IT战略匹配模型为理论框架,来分析ZARA的IT应用成功之道,以及它给国内企业信息技术深入应用带来的一些启示:(1)IT只能协助人做判断,不能取代人。(2)信息化要标准化和阶段化,并且有焦点。(3)技术方案要从内部开始。(4)流程优化才是重点。(5)业务流程必须与IT有效结合。
ZARA has been successful in the clothing industry recently. The author contributes its success to its IT system’s support to its business strategy. In order to help domestic enterprises to avoid IT investment "black hole", the author intends to use the business-IT strategic alignment model as the theoretical framework to analyze ZARA’s successful application of IT and its revelations for domestic enterprises’ profound application of IT. (1) IT can just assist people to make judgement but can not replace peo...
出处
《经济经纬》
CSSCI
北大核心
2009年第5期31-34,共4页
Economic Survey
基金
北京市优秀人才培养资助项目(20081D0501900222)
首都经济贸易大学校级科研项目(2009XJ009)
