摘要
随着物流行业竞争日益激烈,第三方物流企业要在市场中维持生存并创造利润就必须了解顾客对企业的忠诚度。国内外学者对第三方物流企业顾客忠诚度的研究从影响因素出发,纷纷提出自己的观点和理论。
With the increasingly competitive logistics industry,third -party logistics companies to survive in the market and create the profits of the enterprise must understand the customer＆#39;s loyalty.Research scholars from third -party logistics enterprise customer loyalty factors departure,have put forward their own ideas and theories.
出处
《物流工程与管理》
2014年第1期3-4,15,共3页
Logistics Engineering and Management
关键词
第三方物流企业
顾客忠诚度
影响因素
third-party logistics enterprise
customerloyalty degree
influencing factors
