摘要
赛事门票价格是竞赛产品价值的货币表现,受到来自内外部诸多因素的影响,制定合理的体育赛事门票价格,不仅可以对我国有限的体育资源起到优化作用,提高体育资源的使用效益,而且能推动体育竞赛表演市场的繁荣发展。由于赛事知名度、观赏性、规模和竞技水平的不同,体育赛事在门票价格上存在很大差别。盲目地制定门票价格是违背市场规律的,在制定体育赛事门票价格时要充分考虑体育项目、赛事性质、赛区热门度、上座率等因素。
Ticket price is the monetary expression of match product value, influenced by many internal and external fac- tors. Reasonable sports ticket prices could not only optimize the utilization of China＇s limited sports resources and improve ef- ficiency in the use of sports resources, but also promote the prosperity and development of sports competition performance market. Because of differences in event visibility, ornamental, scale and competitive level of sports events, ticket prices are widely divided. Irrational ticket prices are contrary to the laws of the market, and the pricing of sports tickets should fully con- sider individual events, the nature of events, division popularity, attendance and other factors.
出处
《价格月刊》
北大核心
2014年第1期91-94,共4页
基金
河南省科技发展计划项目(编号:132400410595)
关键词
体育赛事
门票定价
成本导向
sports events ticket pricing cost oriented
