摘要
全运会应该坚定市场化发展之路,可以从整合体育赛事市场开发理论和经验,优化全运会资源,明确全运会市场开发的攻关目标,建立专业化的市场开发机构和队伍,打造全运会市场品牌等方面促进全运会市场开发的最优化发展.
Based on the significance of market development of the national games,the paper puts forward the ideas of market development,analyzes the key sponsors and points out a series of problems of market development strategies：it is to open up the resources of sports events systematically;to build the brands of market development;to build up the specialized agencies and ranks of market development;to stick to the flexible investment strategies and high-quality services and protect the rights and rewards of sponsors by law;to pay attention to the earlier and the later stages of market development.
出处
《曲阜师范大学学报（自然科学版）》
CAS
2013年第1期101-104,共4页
Journal of Qufu Normal University(Natural Science)
基金
山东省科学技术发展计划项目(2009GG20010012)
关键词
全运会
市场开发
最优化
品牌
The national games
market development
optimization
brand
