摘要
旅游物流学是旅游学和物流学交叉形成的新兴边缘学科,物流在旅游业发展中有效运用能使旅游交通单一性、零散性得到有效改善,对全面提升旅游服务质量、推进区域旅游经济发展具有重要作用。旅游物流在区域旅游商品开发中的价值主要体现在优化区域旅游商品结构、商品流通效益、商品服务质量等方面。黄河三角洲区域旅游商品资源丰富,开发潜力巨大,但存在商品结构不合理,同质化、老化现象严重;旅游商品供给雷同化、缺乏创新;物流缺乏统一管理,旅游销售渠道过于单一等问题。要运用旅游物流理论来指导黄河三角洲区域旅游商品的深度开发,以适应现代物流业的发展趋势,推进黄河三角洲区域旅游业持续、快速发展。
Tourism Logistics is an emerging interdisciplinary which has evolved in the joint area of Tourism Science and the Logistics. The effective use of Logistics in tourism development could improve the single and？scattered tourist traffic by playing an important role in enhancing the quality of tourism services and promoting the economic development of regional tourism.The value of the Tourism Logistics to tourism product development is mainly in three aspects： optimizing the regional tourism product structure, the regional tourism commodity circulation efficiency and the quality of service of regional tourism commodities and so on. The Yellow River？delta is rich in？the region tourism connnodity？resources and has？great development potential. But the commodity structure is not only irrational but also homogeneity and aging seriously. What＇s more, the sup- ply of the travel goods tend to be single, lack of innovation , and the logistics lack unified management as well, besides, tourism and other sales channels are too limited. The paper recommends to explore travel logistics theory to guide the in- depth development of the Yellow River Delta regional tourism commodities, helping it adapt to the development of modem logistics industry to promote the development of tourism in the Yellow RAver Delta region.
出处
《价格月刊》
北大核心
2014年第1期49-52,共4页
基金
滨州学院科研基金项目(编号:BZXYRW1112)服务滨州项目(编号:BZXYFB2010410)
关键词
黄河三角洲
旅游商品
旅游物流
深度融合
the Yellow PAver Delta tourist commodities tourism logistics in-depth integration
