摘要
通过归纳整理近十年来国内外的相关文献,对关于高职院校品牌建设的研究成果进行系统的总结和归纳。重点对高职院校品牌建设的意识、内涵、行为、定位的研究成果进行理性梳理与实性评价,并从构建特色理论体系与研究方法等方面,对相关后续性研究进行展望。
Through reviewing related literature and materials both in domestic and overseas in recent ten years, a systematic summary is made in present thesis on current researches of the Brand Construction of Higher Vocational Schools. The focus is to sort out and assess the awareness, connotation, behavior, positioning of the Brand Construction of Higher Vocational Schools. Then, this thesis makes prospect on related follow-up study of the theories building and the methodology innovation.
出处
《职教通讯》
2013年第31期65-69,共5页
Communication of Vocational Education
关键词
高职院校
品牌建设
研究述评
展望
higher vocational schools
brand construction
review
prospect
