摘要
随着高等教育由"卖方市场"转向"买方市场",高等职业教育正面临着巨大的挑战。如何树立高职院校品牌,增强学校的竞争力成为摆在每个高职院校面前的严峻课题。文章就高职院校品牌的内涵,创立高职院校品牌的必要性以及如何营造高职院校品牌进行了阐述。
The transition of higher education from seller＇s market to buyer＇s market poses rigorous challenges for higher vocational education. How to create its own brand and upgrade its competitiveness has arose as a serious issue for all higher vocational institutes. The connotation of higher vocational institutes＇ brand and necessity of brand creating are discussed. Specific ways of brand creating for higher vocational institutes are suggested.
出处
《浙江交通职业技术学院学报》
CAS
2007年第4期71-74,共4页
Journal of Zhejiang Institute of Communications
基金
浙江交通职业技术学院教育科学研究重点课题(20070107)
关键词
高职院校
品牌
必要性
营造
Higher vocational institute
Brand
Necessity
Create
