摘要
一个时代有一个时代的消费文化。如今鲜明的物质主义特征,使得消费品的象征(符号)意义超过其使用价值,通过物质的占有或消费来达到心理的满足等等,这些都代表着所谓"后现代社会"的消费理念。商业环境的营造离不开对这些理念和文化的认识。
With the development of times, consumption culture is always renovating. Distinctive characteristics of today＇s materialism, such as the symbolic meaning of consumption being valued more than its use and to achieve psychological satisfaction through the possession of material, reflect the consumption culture of the so called ＂post-modem society＂. The creation of business environment is contingent on the realization of the consumption culture
出处
《上海第二工业大学学报》
2013年第4期334-338,共5页
Journal of Shanghai Polytechnic University
关键词
后现代社会
商业环境
消费文化
post-modern society
business environment
consumption culture
