摘要
符号消费在现代经济与文化中的意义日益凸现,作为历史、文化和社会发展的产物,符号消费在促进经济发展的同时,也造成一定程度上的资源浪费。而广告传媒作为符号消费的重要推介力量,具有正确解读符号消费、避免消费异化的重要功能。关键在于,必须规范广告伦理,建立广告文化的伦理批评机制,倡导社会伦理、媒体伦理和广告人行为自律,培育和建构健康、适度、自主、和谐的消费伦理,使广告活动与伦理道德文化精神相吻合,实现功利性与伦理性的逻辑统一。
The symbolic consumption plays a more important role in modem economics and culture than before. As the outcome of the development of history culture and society, the certain extent meanwhile it boosts the economic development. As functions of interpreting symbolic consumption and preventing from symbolic consumption causes waste of resources on a o the important propulsion, consumption dissimilation. the advertising medias have The most important thing is that we should construct the ethical criticism system of advertising culture, advocate the self-discipline among social ethic media ethic and advertising people, built and construct the healthy moderate independent and harmonious consumption ethic, and make the advertising activities meet the moral culture spirits, consequently achieve the logical unification between utilities and ethics.
出处
《晓庄学院社会科学学报》
CSSCI
北大核心
2007年第1期37-40,共4页
Journal of Social Science of Hunan Normal University
基金
浙江省哲学社会科学规划课题"消费伦理与和谐社会构建研究"(N05ZX06)
关键词
消费社会
符号消费
广告伦理
消费文化
consumption society
symbolic consumption
advertising ethics
consumption cuhur
