摘要
网络时代企业热点网络舆情事件层出不穷,目前对中国企业网络舆情应对研究相对较少。在长尾时代,大众文化不再万夫莫敌,小众文化也将拥有越来越多的拥护者,应关注信息的长尾部分对企业危机管理所带来的挑战。基于"长尾理论"的视角,分析中国企业的网络舆情应对能力现状及其问题,发现中国企业应对网络舆情能力大多不合格,企业应履行企业社会责任,珍惜企业信誉;更新危机传播理念,重视新兴媒体的传播效应;选择权威媒体和机构,消除负面信息的影响。
In recent years, China has witnessed a surge of incidents of online public sentiments targeting business corporations, forcing the targeted corporations into great crisis. However, the response capacities and counter-measures of the targeted corporations are ineffective. A notable exception is a well-known brand Wang Lao Ji, which successfully dealt with two major crises. This paper analyzes the statement of Chinese enterprise＇ s crisis management and suggests some ways to deal with it.
出处
《重庆邮电大学学报（社会科学版）》
2013年第6期115-119,共5页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
关键词
长尾理论
危机管理
网络舆情
企业
对策
tong tail theory
crisis management
online public sentiment
enterprise
countermeasures
