摘要
研究信息技术在网络会展中的应用,认为信息技术在会展前的宣传促销、会展期间的销售管理和会展后的客户跟进中发挥着巨大作用。随着网络和信息技术在人类社会经济生活各个方面的渗透,企业对网络会展的功能提出了更高的要求,引发了对会展信息进行规范处理和安全管理的迫切需要,所以急需进一步加强信息技术在网络会展中的应用研究,尽快解决信息系统标准不统一和安全威胁等问题,不断开发和完善网络会展平台的高级功能。
This study focuses on the application of infbrmation technology based on web convention and exhibition. The conclusion is that the IT plays very. important roles during the promotion before shows, selling at shows and follow - up after shows. With the IT and web infiltration into all aspeets of humans＇ social and economic lives, exhibitors put forward higher requirements on the functions of the web convention and exhibition, which results in urgent needs for standard processing and safety management to convention and exhibition infbrmation. In this case, scholars have to enhance the studies on the application of IT based on web convention and exhibition further in the future so as to resolve the problems of non - uniform of information system standard and information security threat as well as develop and improve more advanced functions of the web convention and exhibition continuously.
出处
《科技管理研究》
CSSCI
北大核心
2013年第19期114-118,共5页
Science and Technology Management Research
基金
江苏省高校哲学社会科学研究基金项目"农产品网络会展平台方案设计与结构研究"(2012SJB630065)
关键词
服务经济
网络会展
信息技术
应用研究
service economy
web convention and exhibition
iniormation technology
application
