摘要
在国家创新驱动发展战略大力推进的时代背景下,强化展览知识信息的获取、流动与创新等属性,挖掘并激发参展主体创新活力,探索展览项目衍射成长是展览企业更新商业模式、数字化转型以及增强竞争力的重要议题。然而,已有关于展览业成长的研究忽略了对展览项目成长路径及其衍射机制的深入分析。文章融合“蜂鸣”与价值共创两种视角,对综合同人展·COMICUP进行纵向单案例研究。研究发现:1)展览价值共创策略迭代与信息知识的“蜂鸣”程度息息相关;2)展览的衍射领域以服务参展主体为核心,是办展核心理念的进一步延伸;3)展览从知识信息集合到创新平台构建是一个循序渐进的成长过程。据此,研究提出的展览项目持续成长过程模型,深化了展览项目的成长战略更新过程与衍射机制研究,对展览企业展览项目开发创新与激发参展主体活力具有启发和借鉴意义。
Under China’s national innovation-driven development strategy,enhancing knowledge acquisition,circulation,and innovation in exhibitions,unlocking participants’innovative potential,and exploring the diffractive growth of exhibition projects have become critical priorities for exhibition enterprises to renew business models,drive digital transformation,and strengthen competitiveness.However,existing research on exhibition industry growth lacks in-depth analysis of project-specific growth trajectories and diffraction mechanisms.Compared to traditional anime exhibitions,fan conventions such as the COMICUP Comprehensive Fan Convention(hereafter“CP”)prioritize interactive engagement and creative collaboration,demonstrating stronger participant retention and higher repeat attendance rates.Organized by the COMICUP Committee(affiliated with Shanghai Modu Cultural Communication Co.,Ltd.),CP has evolved from a grassroots exchange platform into China’s largest comprehensive fan convention,exemplifying a unique growth pathway.This study integrates the“buzz”theory and value co-creation framework to conduct a longitudinal single-case analysis of CP,investigating the processes and mechanisms underlying sustained exhibition growth.Adopting an analytical framework of“growth environment-growth mechanisms-growth outcomes”,the research traces the intrinsic logic of buzz aggregation and the evolution of value co-creation strategies in response to shifting environmental factors and participant demands.Through a longitudinal examination of CP’s transformation from an informationsharing space to a knowledge-innovation platform,this studyelucidates strategic renewal processes and diffraction mechanisms in exhibition growth.Key findings include:1)The iteration of value co-creation strategies in exhibitions correlates closely with the intensity of knowledge-information“buzz”.2)Exhibition diffraction domains,centered on participant-centric services,extend the core philosophy of event organization.3)The evolution from knowledge-information aggregation to innovation platform construction follows a progressive growth trajectory.The theoretical contributions of this study include:1)By analyzing internal and external environmental factors in exhibition growth,this study identifies critical stage-specific elements and examines their alignment with mechanisms through“buzz”theory and value co-creation frameworks.2)It enriches exhibition research by synthesizing“environment”and“agency”as dual core elements,revealing intersections between“buzz”theory and value co-creation frameworks.3)The longitudinal analysis uncovers strategic renewal processes from information-sharing spaces to knowledge-innovation platforms.4)It addresses the gap in exhibition-focused case studies from a project growth perspective.Practically,the findings suggest that exhibition growth requires a balanced approach combining gradual progression with external guidance and internal cultivation,rather than superficial theme diversification.Secondly,exhibition platforms should transcend traditional roles as trade-exchange venues to become catalysts for knowledge flow and multilateral innovation.Thirdly,the CP model demonstrates replicability,offering insights for extendingsimilar frameworks to science and technology exhibitions,thereby aligning with national innovation initiatives and leveraging grassroots creativity.Limitations include the studys focus on innovative exhibition projects,which necessitates further validation of its applicability to traditional exhibitions.Operational differences between these two types remain underexplored and warrant future research.
作者
刘林艳
徐昊平
李梦吟
LIU Linyan;XU Haoping;LI Mengyin(School of Tourism Science,Beijing International Studies University,Beijing 100024,China;Department of Arts Management,China Conservatory of Music,Beijing 100875,China)
出处
《旅游学刊》
北大核心
2025年第7期158-176,共19页
Tourism Tribune
基金
北京市社会科学基金一般项目“‘双碳’目标下数字化赋能北京展览业绿色转型模式、路径与政策研究”(23GLB025)
北京市教育科学规划基金2024年度一般课题“人工智能时代提升大学教师数字素养与胜任力的模型构建与支持策略研究”(CDDB24258)
北京市教委数字教育研究基金2024年度一般课题“生成式人工智能赋能大学商科教育数字化转型模式创新研究”(BDEC2024YB133)
国家社会科学基金艺术学重大项目“中国式现代化进程中艺术高质量发展研究”(23ZD15)共同资助。
关键词
成长战略
展览企业
价值共创
“蜂鸣”理论
案例研究
growth strategy
exhibition enterprises
value co-creation
buzz theory
case study
