摘要
煤炭企业营销管理改革是煤炭企业管理模式改革的重要组成部分。煤炭企业销售管理的改革工作应当以实现企业利润最大化为目标,以提升企业竞争能力为重点,面向市场营销工作的各个环节,市场营销过程当中的各个基本内容,都应当被囊括在改革的规划当中。本文将通过经济学和市场营销学的基本理论,对当前煤炭企业营销管理改革途径进行探究。
The coal enterprise marketing management reform is an important part of the reform of coal enterprise management mode. Reform of the coal enterprises sales management goal should be to maximize corporate profits and to enhance the competitiveness of companies focused on all aspects of the market oriented marketing efforts, the basic content of the marketing process which should to be included in the planning of the reform them. This article will be to explore ways of coal enterprise marketing management reform through the basic theory of economics and marketing.
出处
《煤炭技术》
CAS
北大核心
2013年第10期244-245,共2页
Coal Technology
关键词
煤炭企业
市场营销
管理改革
coal enterprises
marketing
management reform
