摘要
文中尝试将CRM(客户关系管理)理念与传统的煤炭销售流程相结合,根据某中小型煤炭企业的实际情况和具体要求,结合煤炭行业管理的规范和标准,采用目前流行的系统构架B/S(Browser/Sever)模式构建了该系统的体系结构。通过对软件工程理论、数据库原理以及面向对象语言和Web程序设计的广泛研究,详细论述了基于CRM的煤炭销售管理信息系统的分析、设计过程。
This article tries to unite the concept of CRM （customer relationship management） with traditional coal sales process, According to the actual situation and specific requirements of a small and mediumsized coal enterprises, combined with the management norms and standards of the coal industry, utilize the current popular system framework B/S （Browser/Sever） to build a model of the system architecture, describes the details of coal - based CRM sales management Information system analysis and design process combined with software engineering theory, object - oriented database as well as the principles of Web programming languages.
出处
《煤炭技术》
CAS
北大核心
2009年第11期196-198,共3页
Coal Technology
关键词
CRM(客户关系管理)
管理信息系统
数据库
CRM（Customer Relationship Management）
management information system
database
