摘要
本研究以费希宾(Fishbein)合理行为模型为基础,构建了消费者响应企业社会责任的研究框架,通过学生样本进行了问卷调查和实证研究。结果显示,企业社会责任信息在一定条件下会对消费者态度产生影响,但消费者态度和购买意向之间有较大差距,责任消费意识和行为更多出干对主观规范的遵从。因此,企业应将消费者响应作为社会责任战略关联的切入点,有效推进战略性社会责任,政府和社会应发挥合力构建企业社会责任和责任消费互动的互动机制。
Based on Fishbein＇s model of reasoned Action, this paper tries to construct the mechanism model of con- sumer reactions to Corporate Social Responsibilities （CSR） through questionnaire survey of university students for verifica tion. The results shows that the information of CSR influences the attitude of consumers in given conditions, but there is a big gap between the attitude of consumers and the purchasing intention, the awareness and behaviors of responsible con sumption are more due to subjective norm. Therefore, corporations should improve strategic CSR based on consumer reac tions, government and society should play an important role in the interaction CSR and responsible consumption.
出处
《经济与管理研究》
CSSCI
北大核心
2013年第10期108-115,共8页
Research on Economics and Management
基金
国家社会科学基金重点项目"国际金融危机后中国产业组织的重大问题与对策研究"(12AJY004)
山东省社会科学规划项目"基于消费者响应视角的企业社会责任培育策略研究"(12DSHZ01)
济南大学同家社会科学预研项目"基于消费者响应视角的企业社会责任内生动力机理与实现路径研究"(X1305)
