摘要
我国加入WTO后 ,企业面对的是国内国外两个市场。当今国际贸易中绿色贸易壁垒加大了企业进入发达国家市场的难度 ,绿色消费浪潮的兴起使绿色产品越来越受消费者的青睐 ,所以 ,企业进行绿色营销势在必行。绿色营销的核心是绿色产品策略、绿色价格策略和绿色营销渠道策略。
The enterprises will face both domestic and international markets after joining WTO. Apresent,barriers to green trade in this industry is increasing the difficulty for these enterprises to enter the market in developed countries.However,the upsurge of green consumption wave makes the green products more and more popular among consumers.It is imperative to implement green marketing.The key of green maketing consists of the green products strategy,the green price strategyand the strategy for green distribution channel.
出处
《南京经济学院学报》
2000年第6期49-51,共3页
Journal of Nanjing University of Economics
关键词
市场营销
绿色营销
中国
企业
发展
marketing
green barrier
green marketing
green product8
