摘要
以技术买断方式进行的技术创新扩散过程中,技术创新供给者与技术创新潜在采纳者进行讨价还价博弈。博弈双方所面对心理压力不同,而不同心理压力将对双方最终收益产生影响。文章讨论技术创新扩散过程中创新供给者与潜在采纳者之间的讨价还价博弈,以典型的Rubinstein讨价还价博弈为例,研究不考虑心理压力时的讨价还价博弈,探讨博弈双方具有不对称心理压力时的讨价还价博弈,对技术创新供给者与技术创新潜在采纳者具有外部选择时的收益进行分析。结果表明,心理压力及外部选择对技术创新供给者与技术创新潜在采纳者收益有重要影响。
In technological innovation diffusion process in a technology buyout, there will be a bargaining game between innovation suppliers and potential adopters. The game players have different psychological pressure, which will affect their final revenue. And the presence of external choice also affects the final revenue. This paper investigates the bargaining game between innovation suppliers and potential adopters. With the typical bargaining action as an target, the bargaining game that the players have no psychological pressure is investigated firstly in this paper. On this basis, the bargaining game that the players have asymmetry psychological pressure is analyzed in detail. Finally, influence of the external choice on the revenue of technological innovation suppliers and potential adopters is investigated. The significance of psychological pressure and external choice impacts is proved.
出处
《东北农业大学学报》
CAS
CSCD
北大核心
2013年第8期143-147,共5页
Journal of Northeast Agricultural University
基金
国家自然科学基金项目(71031003)
关键词
讨价还价
技术创新扩散
博弈
创新供给者
潜在采纳者
bargaining
technological innovation diffusion
game
innovation suppliers
potential adopters
