摘要
根据商品流通企业商誉及影响因素 ,构建了商品流通企业商誉的多层次模糊定价模型 ,整个分析过程为商品流通企业商誉的定量评估提供了一种新的思路。
According to the goodwill and its related element,a comprehensive evaluation model is offered to measure the goodwill of commercial enterprises. The analytical process put forth in this paper introduces new methods which maybe used to quantitatively appraise the goodwill of commercial enterprises.
基金
原国内贸易部"九五"第一期社科研究基金补充项目
关键词
商品流通企业
商誉
多层次模糊定价
指标体系
commercial enterprise
goodwill
evaluation
index system Wei Mingxia Doctoral Candidate
School of Management, WAPU,Wuhan 430070,China.
