摘要
家庭规模是家庭消费支出一个重要的影响因素,但学者们在对两者间关系的认识上并未取得一致。从家庭消费心理角度分析我国家庭人口数变动对消费意愿的影响可以发现,家庭规模与食品、旅游、高档品、奢侈品、借贷消费等方面的消费意愿呈现出显著的负向关系,与交通通信、医疗、杂项等方面的消费意愿呈现出显著的正向关系,而对服装、居住、美容保健、文化娱乐、教育培训、电子产品、家用电器、中低档产品的消费意愿并不存在显著影响。这些结论可为政府和企业提升家庭消费意愿提供一些有价值的启示。
Family size is an important influenc e factor of family expenditure, but the scholars＇ opinions about the relationship between them remain divided. This paper focuses on the influences of family size on family willingness to spend which is based on the psychological perspective. It reveals that family size has significant negative influences on the willingness to pay of food, travel, high-level ＆ luxury goods and consumer lending; and it has significant positive influences on the willingness to pay of transportation ＆ communication, medical supplies and other miscellaneous expenses; it has no significant influences on housing consumption, cosmetology ＆ health care, education ＆ training, electronic products and household appliances. All of these conclusions provide outstanding enlightenment on how to promote family＇s willingness to pay for government as well as enterprises.
出处
《中国流通经济》
CSSCI
北大核心
2013年第7期92-96,共5页
China Business and Market
基金
2011年度国家社科基金项目"影响我国消费率偏低的心理因素及对策研究"(项目编号:2011010059)的阶段性研究成果
关键词
家庭规模
消费意愿
消费支出类型
family size
willingness to consume
consumption expenditure category
