摘要
体育与城市营销作为全球化背景下体育发展的产物之一,其离不开时代背景及城市发展的内外动力。文章基于动力机制的视角来考察欧洲、美国及亚洲新兴体育城市的发展历程,并结合"消费城市"的概念及对城市体育发展的要求,提出上海体育发展的策略。
Sports and city marketing, as one of the products of sports development under the background of globalization, is closely linked to the historical background and the inner and outer dynamics of the city development. Based on dynamic mechanism, the paper reviews the development of some new sports cities in Europe, USA and Asia. It suggests the sports development tactics for Shanghai in line with the concept of ＂consumer city＂ and the demands for city sports development.
出处
《体育科研》
2013年第3期71-75,共5页
Sport Science Research
基金
2012年上海体育社会科学
决策咨询课题(TYSKYJ2012112)
关键词
上海
体育
城市发展
动力机制
Shanghai
sports
development of cities
dynamic mechanism
