摘要
利用网络资源,以文献资料法和逻辑分析法为主要研究方法,从奥运会和体育明星两个方面分析自媒体对体育的影响。自媒体使人们对奥运会的认识多元化,同时使得奥运营销碎片化和分散化;自媒体对体育明星的影响是巨大的,它使体育明星拥有了话语的主动权,成为体育明星与民众之间的新纽带。自媒体是把双刃剑,微博实名制是时代发展的必然产物,是对自媒体的规范。
This thesis is going to analyze the impact of sports on We Media from the perspective of both Olympic Games and sports stars by means of net resources. The main research methodology employed in the thesis includes literature and logic analysis. We Media enable people to diversify their perception of Olympic Games and make Olympic marketing fragmented and decentralized. Moreover, We Media have huge influence on sports stars as it enables them to have the initiative of discourse and becomes the new bond between sports stars and the public. We Media are double-edged sword, and the real-name system of micro blog is the product of the development of our times and it is the specification of We Media.
出处
《浙江体育科学》
2013年第3期35-37,108,共4页
Zhejiang Sport Science
关键词
自媒体
体育
双刃剑
We Media
sports
double-edged sword
