摘要
通过对西安市500位年龄在60～75岁之间的女性老年人进行实地调研和问卷调查,并对问卷数据结果进行统计与分析,得到60～75岁女性老年人对毛衫市场的满意度、购买毛衫时注重的因素、购买毛衫的地点选择、可接受价格范围和毛衫的色彩喜好的选择情况.为老年人服装企业提供借鉴.
In order to understand the sweaters consumption psychology and consumption behavior of the elderly women in Xi＇an, 500 elderly women whose age is between 60 years old and 75 years old in Xi＇an area were chosen to carry out the corresponding field ：,nvestigation and questionnaire survey. Through the questionnaire data statistics and analysis, acquiring corresponding results of the older women whose age is between 60 years old and 75 years old,including satisfaction of sweater market, important factors of purchasing sweater, the places of purchasing sweater and color selection. It can be a reference for clothing enterprises.
出处
《西安工程大学学报》
CAS
2013年第2期176-180,共5页
Journal of Xi’an Polytechnic University
关键词
女性老年人
毛衫
消费心理
消费行为
the elderly women
sweater
consumer psychology
consumer behavior
