摘要
通过对陕西城市地区569位(60—75岁)不同职业及生活水平男性老年人服装需求及态度的分析,指出老年装市场存在问题及解决办法:当代从业者应梳理长远经营目标和策略,开发老年服装市场应着重考虑老年人服装号型的科学划分;并对老年人体型特点和心理特征进行研究;建立合理的老年服装市场结构;加强宣传,引导老年人的审美观念和消费观念。
By analyzing the demand and attitude of 569 male elderly aged from 60 to 75 in different occupations and living levels, this paper points out the problems in the market of garments for the elderly and the solutions that modern businessmen should adjust long term management goal and strategies, put emphasis to the scientific division when developing market of garments for the elderly, study the body form and psychological charac- teristics of the elderly, set up reasonable market structure of garments for the elderly, intensify publicity and guide the aesthetic concept and consumption concept of the elderly.
出处
《浙江纺织服装职业技术学院学报》
2009年第3期36-41,共6页
Journal of Zhejiang Fashion Institute of Technology
关键词
男性老年人
老年装
消费
研究
male elderly
garment for the elderly
consumption
study
