摘要
社会主义核心价值体系要在社会中产生作用,需要一个普及的过程。大众传媒的自身性质和特定功能决定了它在推进社会主义核心价值体系大众化中的重要作用,同时传媒在发展中呈现出的信息多元化、过度娱乐化等不良倾向,也会对公众价值观的建构产生消极影响。因此,只有调动受众、政府和把关人等多方面因素,促使它们共同作用,才能趋利避害,充分发挥大众传媒在推进社会主义核心价值体系大众化中的积极作用。
The impact of socialist core value system on a society is secured by its popularization. The in- herent features and functions of mass media determine their indispensable role in such process of populariza- tion. However, the development of media is accompanied by such hindrances as information pluralism, exces- sive entertainment, etc. and thus exerts a negative impact on the establishment of values among the general public. Therefore, only when the recipients, government, and responsible persons are highly mobilized can we give full play to advantages and bring disadvantages to the curb, and thus enhance the role of mass media in the popularization of socialist core value system.
出处
《浙江师范大学学报（社会科学版）》
北大核心
2013年第2期52-57,共6页
Journal of Zhejiang Normal University(Social Sciences)
基金
浙江省哲学社会科学规划课题"大众传媒推进社会主义核心价值体系大众化研究"(10CGML05YB)
浙江省教育厅一般项目"大众传媒在构建大学生社会主义核心价值体系中的作用"(Y201018529)
