摘要
近年来作为我国保险行业服务"三农"的重要手段之一,农村小额人身保险业务发展迅速,参保数量及规模逐年提高,为众多低收入群体提供了可靠的风险保障,充分发挥了其服务"三农"的重要作用。本文通过对我国农村小额人身保险发展现状的阐述肯定成效,发现问题,并针对其存在问题提出了针对性建议。
In recent years, as China＇s insurance industry ＂ 3 farming ＂ is one of the important means, rural micro - life insurance business has developed rapidly, the insured amount and scale increase year by year, as many low - income groups to provide reliable risk protection, and give full play to the service ＂3 farming ＂ the important role. But in practice there are still not many participants, the external environment is imperfect, sin- gle products, so the government should increase policy support, provide a good external environment for its development; the insurance company should actively expand the marketing channels, develop new products, to further promote the development of China＇s rural micro - insurance.
出处
《济宁学院学报》
2013年第1期86-89,共4页
Journal of Jining University
关键词
农村小额人身保险
发展现状
营销模式
试点
惠农支农
rural micro - life insurance
development status
marketing mode
pilot
Agricultural agriculture
