摘要
在客源时间分布上,计算乌镇游客游览时间强度指数,得到游客游览时间主要集中在二、三季度,并以7、8月份为最高峰。而在客源市场的分布上,乌镇已经形成了以浙江为核心,上海、北京等地为一级,安徽、河南等地为二级的国内客源市场。在长三角古村落旅游发展迅速的今天,乌镇与周边的周庄、同里等古镇的竞争日益激烈,而旅游产品的创新、加大宣传迅速占领国内二级客源市场等措施将有助于乌镇在竞争中脱颖而出,占领主导地位。
According to the time intensity index, the peak of Wuzhen＇s tourists number is in summer and au- tumn, especially July and August. In the aspect of tourist source markets distribution, according to the geograph- ic concentration index and tourists concentrate degrees coefficient, Wuzhen＇s core market is Zhejing province, first, Shanghai, Beijing, Fujian, second, Anhui, Henan. Nowadays, as the rapidly development of Ancient Village Tourism in Yangtze delta, to gain competitive advantage among other ancient villages, Wuzhen must promote the tourism product innovation and propaganda and occupy the second tourist source market as soon as oossible.
基金
国家社科青年基金项目"文化生态下闽台传统聚落保护与互动发展研究"的阶段性成果之一
项目编号:12CGJ116
关键词
客源市场
时间强度指数
地理集中指数
游客集中度系数
tourist source market
time intensity index
geographic concentration index
tourists concentrate de-grees coefficient
