摘要
阐述了服装品牌的文化理念的含义 ,并指出塑造品牌的文化理念要从确立的市场目标和明确品牌的文化观念、建立健康积极的品牌的文化理念和把握品牌文化观念的经典性 3个方面做起 .
The paper elaborates the implication of the cultural ideas in dress brands,points out three ways to model the cultural ideas of brand such as establishing market objective,clear cutting the cultural ideas of brand,setting up healthy active brands cultural ideas,holds that the classicality of cultural ideas in brand.
出处
《天津纺织工学院学报》
北大核心
2000年第5期6-8,共3页
Journal of the Tianjin Institute of Textile Science and Technology
关键词
文化理念
知名度
品牌个性
服装企业
品牌策略
cultural ideas
brand accumulation
brand influence
brand well knownness
brand individuality
