摘要
随着中华民族的崛起和中国整个纺织服装业的振兴,一大批品牌正从区域性向全国范围发展,红都作为主端市场的代表品牌,以精致细作、高贵雅致、卓而不群而著称。特色CI系统为企业树立了统一形象,红都品牌的特色之一是个性化设计及包装。其强强合作的发展模式,最大限度地推动了企业提升其国际化水平,为开拓国际市场做好了积累。
With China＇s Development and revitalization of Chinese textile and clothing industry, large quantities of brands are developing from regional to countrywide. Hongdu, as a leading brand in main market, is famous for its fine-drawn work, noble and elegant style and larruping design. Special CI system builds a uniform image for Hongdu, eharaeterized with its design and packaging. The developing model of win-win cooperation ultimately promotes its development, enhanees its international standard and makes a preparation for exploiting international market.
出处
《商业经济》
2007年第6期64-66,共3页
Business & Economy
关键词
特色CI系统
个性设计
强强合作
企业文化
special CI system, individuation design, win-win eooperation, corporate culture
