摘要
本文基于"三维度"社会责任分层理论,从保障内部收益、完善金融服务、投身慈善公益、维护金融安全和优化资源配置方面构建社会责任指数,对商业银行社会责任履行情况进行排名,结果表明,国有商业银行履行程度较高,社会责任履行情况与品牌价值排名一致。社会责任的重要性在于其通过促进企业与利益相关者建立良好的关系,提高企业声誉,提升品牌价值,实现品牌竞争优势,进而增进银行软实力,且高位责任对品牌价值影响更大。商业银行需要强化品牌价值,提高社会责任履行程度,同时应完善披露制度,推广社会责任履行义务。
Based on the three-dimension stratification theory of social responsibility, this paper sets social responsibility indexes, which are related to ensuring internal revenue, improving financial services, joining charity and public walfare activities, ensuring financial security and optimizing resource allocation, to rank commercial banks in the aspect of performing their social responsibility. The resuls show that the state-owned commercial banks perform social responsibility to a higher degree and their performance is consistent with their brand value rankings. The importance of social responsibility is to improve the reputation and brand value of enterprise, enhance the competitive advantage of brand and the soft power of banks by promoting enterprise to establish a good relationship with its stakeholds. It is found that the high responsibility has a greater influence on brand value. Commercial banks need to strengthen brand value, improve the performance of social responsibility and the disclosure system at the same time, promote the fulfillment of social responsibility.
出处
《金融论坛》
CSSCI
北大核心
2013年第1期20-28,共9页
Finance Forum
关键词
商业银行
品牌竞争
品牌价值
社会责任
社会责任指数
commercial bank
brand competition
brand value
social responsibility
social responsibility index
