摘要
旅游业现阶段是促进我国经济发展的热点行业之一,在信息技术飞速发展的环境下,旅游电子商务正成为促进旅游业发展的有效手段。旅游电子商务战略体系包括网站设计、产品设计、市场开发、内部管理四个方面,而战略体系的设计过程必须密切联系于我国旅游企业电子商务的发展现状。因子分析可以为战略体系的可靠性和有效性提供数据检验,从而为我国旅游企业进一步实施电子商务战略提供了现实性的理论指导。
The tourism is one of the hot industries that may promote China＇ s economic development. Tourism e - commerce is the effective means to promote the tourism development in the rapid changing environment of informa- tion technique. Tourism e - commerce strategy system includes four areas： web site design, product design, market development and internal management, whose design process must be closely linked to the development status of China＇ s tourism enterprise, The factor analysis can provide reliability and validity testing for tourism system so as to give the theoretical guidance for the implementation of tourism e - commerce in China＇ s tourism industry.
出处
《兰州石化职业技术学院学报》
2012年第4期28-31,共4页
Journal of Lanzhou Petrochemical Polytechnic
基金
国家自然科学基金(70871056)
