摘要
广告公司商务模式与经济绩效有密切的关系。良好的商务模式对公司经济绩效和社会绩效具有显著正向积极影响。广告公司及时准确地调整商务模式结构的战略选择、运作流程、价值获取和价值维护四个维度,可以改善和提升经济绩效和社会绩效。
There is a close relationship between business models in the advertising agencies and economic peribrmanee. A good business model has a significant positive effect on the corporation economic performance and social performance. Advertising agencies timely and accurately adjust the strategic choice, operational processes,value procurement and value maintenance of business model structures, and can develop and promote enterprise economic performances as well as social pertormances effectively.
出处
《经济与管理》
CSSCI
2013年第1期69-76,共8页
Economy and Management
关键词
广告公司
商务模式
经济绩效
社会绩效
Advertising agencies
Business models
Economic performanee
Social performance
